NRA (National Recovery Administration) march down College Ave. Bloomington IN.
Another photo from my first full colorized exhibition "Living in Color" at the
"Monroe County Historical society" museum.
The National Recovery Administration was a prime New Deal agency established by U.S. president Franklin D. Roosevelt (FDR) in 1933. The goal was to eliminate "cut-throat competition" by bringing industry, labor and government together to create codes of "fair practices" and set prices.
One of the ways to promote the act was to organize rallies and parade.
This is the original black and white photo I worked off of.
Photo Courtesy of the Monroe county historical society.
catalog number: 2011.011.0280
Same location as it looks today.
Businesses who employed people during the years of this short lived act (1933 to 1935) used to hang signs on their windows stating;
"We do our part"
One such sign can be seen on the second floor of the J.C. Penney's store in the photo.
The same slogan can be sean in the opening credits of movies from those years like
the marks Brothers movie: Duck Soup"
Here is a scan of the H.T. article about my show and in particular about this photo.